Our Team

Your Executive Image, LLC has dynamic, experienced, and highly successful speakers with the exceptional ability to reach people on a deep level.

Ginny Baldridge, President

Ginny Baldridge is a recognized authority enhancing the profile of senior executives, business leaders, attorneys and representatives in the financial industry. As President and founder of Your Executive Image, LLC, Ginny is a sought-after speaker, published author and develops individuals across all industries from international corporations to sales trades and educational institutions.

She is distinguished for her Executive Presence Training, and offer a robust suite of customized programs designed to meet the growing needs for business leaders. The focus of our Executive Presence Development program is to create credible, personable and powerful leaders. The emphasis of our Executive Presence Development program is to create credible, personable and powerful leaders.

A professional member of the prestigious National Speakers Association, she regularly appears on Working Women’s Survival Show, TV and radio, and has 21 years’ extensive experience hosting international events. Ginny Baldridge, MSE serves on United Way Women’s Leadership Cabinet, and volunteers with the Look Good, Feel Better Program for the American Cancer Society. As a member of the esteemed Association of Image Consultants International (AICI), she has served as VP of Communications.

With humor, engaging strategies, empowering communication tools and a straight-forward connective style, this southern lady knows what it takes to put your best foot forward. As an educator, she makes learning interactive and memorable and as a mother, having raised five successful children – she brings her approachable style and wisdom to the table. For the past 19 years, she has welcomed the “opportunity to help aspiring leaders create immediate impact with credibility.”

Mirella Zanatta, Professional Presence Specialist

Mirella brings a significant level of expertise to her training as a Professional Presence Specialist.Coupled with a genuine desire to mentor, she has the training to discern and sustain the growth capabilities necessary to achieve career success.

Mirella serves an international clientele from C suite, management, sales, to entry level and high potentials. She also enjoys working with university and college students and is acknowledged for empowering graduates to transition from scholarly pursuits to influential industry positions. As a university graduate with a degree in Psychology, Mathematics and Education, Mirella was a secondary school teacher and guidance counselor for 15-years prior to joining the corporate world. As a multi-faceted educator, Mirella has a proven track record for both discovering and igniting hidden potential across a diverse range of people from gifted students to aspiring leaders. She is also an in-demand speaker, co-author of the book Make Your Connections Count and has contributed articles to numerous publications.

Mirella is a member of the prestigious Association of Image Consultants International (AICI) and one of only 13 Canadians to have reached the designation of CIP (Certified Image Professional). She received the AICI Canada Member of the Year award in 2011. Her credentials reflect her extensive knowledge, communication skills and accomplished training techniques making her an in-demand facilitator. Her energy, enthusiasm and ease of communication are synonymous with Presence. “I know success is the result of a determined mind-set — the desire to excel beyond the status quo.”

Christine Felgueiras, Personal Branding Specialist

Christine Felgueiras, a Personal Branding Specialist, offers a unique skill combination optimizing 15 years as a business development executive in the information technology sector. She has extensive experience as a speaker, trainer and coach in professional development, leadership and executive presence, image management and personal branding.

As a Reach™ Certified Personal Brand Strategist, Analyst and Social Branding Specialist, she is acutely aware of how your projected image, a powerful blend of communication expertise, behavioral intelligence and presence, play a significant role in how we are perceived and influences the success of our interactions with customers, team members and management. Christine has worked extensively with individuals and organizations both in the private and public sectors, delivering coaching and training to successfully meet growing workplace and market demands.

Christine lives in Ontario, Canada and particularly enjoys working with those in the sales force and Millennials.

Dominique Vaughan-Russell, Intercultural Communications Expert

Dominique Vaughan-Russell, AICI FLC is a global citizen who is committed to helping individuals and organizations build better cross-cultural communication skills. Dominique is the President and Founder of Vaughan-Russell International, an elite Toronto-based training and consulting firm, providing leading edge cultural intelligence assessments and training programs for forward thinking multi-national companies invested in doing business on a global scale.

Born in India and raised in Hong Kong to German and English parents, she started her career in the garment industry as a designer and quality control specialist. These positions took her throughout Asia, Europe and North America.

Her comprehensive background in international travel and intercultural relations make her an expert at understanding and communicating with a wide variety of cultures. Dominique learned first hand how to look at the world through various cultural lenses and is passionate about helping others do the same. Her training ability on intercultural communications and cultural intelligence bridges the cultural gaps, resulting in increased global success.

Dominique presents, consults and is workshop facilitator for one of Canada’s largest National Financial Institutions. Dominique holds a degree in Fashion Merchandising, is a Certified Image Professional with the International Image Institute and with the Association of Image Consultants International (AICI). She is an advanced certified CQ™ Assessment and Workshop Facilitator for the Cultural Intelligence Center, and a certified ‘Global Bridger’ for Professional Passport. Dominique has held the position of VP Programs for AICI Canada since 2012, and received the AICI Chapter Member-of-the-Year award in 2013. Dominique is co-author of "Inspired Style" and has contributed articles to numerous publications.

Tony Baldridge, Senior Executive Consultant

Tony Baldridge, retired partner of Edward Jones, was responsible for delivering significant business value leveraging technology to enhance relationships for clients and Financial Advisors. He holds an Executive MBA from the prestigious Olin School of Business at Washington University in St. Louis as well as a Series 7 license in the financial industry. He was part of the launch team establishing the Edward Jones UK division. His responsibilities have taken him to conduct business around the world.

He has served on Edward Jones’ Compensation Committee, Home-based Associate Committee and the Disaster Recovery Committee to ensure business continuity for the firm. Tony became a founding member of the Edward Jones Inclusion Council where he served since its inception. He was nominated and named “Inclusion Ambassador 2016” recognizing his contributions to the firm’s core strategy to attract and retain a diverse work force, clientele and leadership team.

Tony serves on the St. Louis Regional Business Council College Mentor Network which helps connect the brightest students from regional business and engineering schools with the region’s top executives and companies. He is a founding member and has served on the board of directors of St. Louis Family Enrichment, a not-for-profit organization offering development courses to aid families in child rearing.

Known for developing leaders for over 20 years, Tony has been sought out to provide wisdom, direction and advice to associates for leadership roles as team leaders to departments leaders and to directors in the firm. He has led numerous Regional meetings and Award trips. A certified National Career Specialist for the NCDA, the National Career Development Association, he provides ample expertise to help people succeed wherever they are in their career.

As Senior Executive Consultant for Your Executive Image, LLC, his expertise will be used to develop growth and business strategy and provide Executive Presence development for potential leaders and senior executives.


Ginny has personally worked with Fortune 500 companies, multinationals and small & large businesses

Ginny Walks the Talk...

Certifications & Credentials

  • Certified by the Association of Image Consultants International
  • Graduate of Elegance in Style Fashion Consultant Training
  • Executive member of Fashion Group International, New York
  • Serves as VP of AICI Chicago Chapter where she was chosen as the Chicago Chapter Member of the Year 2012
  • Serves on the board of St. Louis County Tech School of Fashion

  • Serves on the board of the Women’s Leadership Society Cabinet of United Way, Saint Louis
  • Served on the board of the Family Enrichment International for eight years
  • Volunteers for the American Cancer Society’s “Look Good, Feel Better” program at the Pratt Cancer Centers, St. Louis.
  • Ginny is a professional speaker and holds a master degree of education from the University of Central Arkansas.

Books & Media

Ginny has co-authored three books and has shared her image expertise with the media for several years

See What People Are Saying...

  • Bill Kruse, CEO
    “Ginny’s engaging and interactive instruction style offered a delightful reminder of behavior we thought we exhibited and in some cases didn’t and some habits we thought acceptable and again, in some cases weren’t. Ginny’s very effective course reminded our team of the proper way to present our company and insure we left behind a favorable impression of Hauk Kruse & Associates.”
    Bill Kruse, CEO
    Hauk Kruse & Associates
  • John Bachmann
    "Ginny’s materials and program are outstanding. In today’s overly casual workplace, this information is more important than ever. It sets one apart."
    John Bachmann
    U.S. Chamber of Commerce, Past Chairman of the Board of Directors and Member of the Senior Council Edward Jones,
    Senior Partner Washington University in St. Louis, Trustee
  • Joe Mirocke
    Ginny was a fantastic presenter and offered us practical changes we can make in our everyday process that make an impact on our Executive Presence. I went into this session thinking it would be "common sense" but I quickly discovered that I absolutely needed a refresher course in communication etiquette. This session should be required for every new Financial Advisor!
    Joe Mirocke
    Edward Jones Regional Leader, Canton Ohio
  • Michelle Sutton
    Ginny, Thanks for your presentation to the Women of Con Edison on The Power of Image. The 150+ women who attended agreed that the information was useful, relevant to their career development, and well received. They found your presentation fun and engaging as well! Thanks, again, and have a great week!
    Michelle Sutton
    Con Edison, Long Island City, NY
  • Linda Levy Katz
    What a fantastic class! This is the refrain that I heard over and over from all the attendees. You have greatly impressed all who met you and were privileged to interact with you.Thank you, again, for your generosity and leadership. It made a difference for me.  I not only will be using what I learned, I will be sharing it with others.
    Linda Levy Katz
  • Kathleen Bilderback
    The Executive Presence program was fun and took direct aim at a problem that is facing every company hiring young executives.  There is an entire generation of young lawyers, and incredibly sharp professionals, that aren’t dressing appropriately and aren’t behaving in a refined manner. Typically this is because they simply don’t understand the criterion they are being judged by. Even if you’re a master at something, you can always learn more. I emphatically recommend ‘The Executive Presence Program’ at Your Executive Image, LLC.”
    Kathleen Bilderback
    Partner, Affinity Law Group, St. Louis
  • Rodney Kinzinger, Managing Partner
    Ginny's expertise was clear from the moment we sat down. Her philosophy of moving from the anxious guest to the
    'Welcoming Host' is central to her message. Her advice was very actionable by our people. They could quickly comprehend and execute on her valuable instruction. I am certain our staff at Deloitte will be more effective in reaching business contacts and nurturing vital relationships.
    Rodney Kinzinger, Managing Partner
    Deloitte, LLP
  • Pam Huntspon
    I wanted to say thank you for last Thursday, March 17th and Friday, March 18th.  It was a pleasure to meet and spend the two days with you and Mirella.  I was educated and re-introduced to material that I long lost touch with.  Your thoughtfulness with presenting much needed material was very welcoming.  Thank you for wanting to assist us all with be better both professionally and personally.
    Pam Huntspon
    YWCA of Metropolitan St. Louis- ERSEA Administrator
  • I didn’t know what to expect, The Executive Presence training including many hands on activities and one on one coaching. I definitely recommend Your Executive Image training for any young professional. It definitely exceeded my expectations.
    Michael Brady
    Wells Fargo Advisors – Internal Business Development
  • We were happy to sponsor Your Executive Image, LLC, and the Executive Presence training because of the value participants receive in their personal and professional development. Two of our key management team members have benefited from the training with more effective communication, more confidence in their presentations, and they have strengthened the integrity of Kelly Mitchell’s company brand. “I’ve known Ginny Baldridge for the past four years as we served on the Women’s Leadership Committee for United Way- St. Louis. She is well-known to be authentic and warm, and very enthusiastic about serving others. (Kelly Mitchell is an award-winning technical staffing firm serving Fortune 500 and high-tech organizations on a global scale.)
    Rebecca Boyer
    Kelly Mitchell- Vice President and CFO
  • Connie Huck, President
    Recently I had the pleasure of working with Ginny Baldridge, Your Executive lmage, LLC. to help transition into my new role as President of Kent Precision Foods Group, lnc. We all know “the details matter". However, up to this point in my career I applied all my energy into making sure I got the details right for the customer. I never thought of myself as one of the details. After a few coaching sessions, I realized I was a very important detail for the customers and now for the employees. My executive presence set the tone, provided reassurance and confidence to all individuals around me. Ginny assisted me with one-on one coaching. She is truly remarkable in her professionalism, knowledge of her subject and her passion and energy she displays in her work. I have no hesitation in recommending her for any assignment she is considered for.
    Connie Huck, President
    Kent Precision Foods Group. lnc.
  • Mary Likens
    I have worked with Ginny for almost a year and have discovered that she has the ability to help individuals embrace their uniqueness, their talents, and inspire them to reach for their goals. She has given me the skills and the confidence to begin a job search, complete and send my resumes to firms that I would previously would not have considered. She has taken the steps to help me improve my overall appearance and demeanor. She is readily available to answer any questions and offer positive suggestions. I have attended seminars she has offered and she is extremely insightful, practical and entertaining.
    Mary Likens
    St. Louis Center for Functional Medicine
  • Amy Caster, Gates Foundation
    I LOVED this session, even though none of us realize we become complacent in certain areas as we go through our day-to-day routine. Ginny's talk reminded me of how our clients hold us to high esteem and I should remember to always help my colleagues in our office - from my appearance to the office's appearance and that I am representing our non-profit. This is the best professional etiquette program I have ever attended!
    Amy Caster, Gates Foundation
    St. Petersburg, FL
  • Susan Carrillo MIB, FLMI
    I wanted to thank you for your ‘Introduction to Executive Presence’ presentation. I received very positive feedback from our global marketing attendees and they expressed that they particularly appreciated your comments on acting as the host when networking, aspects of body language, and professional appearance. Great job!
    Susan Carrillo MIB, FLMI
    Vice President, RGA Global Marketing
  • Stacey Johnson
    The YEI 2 Day Seminar gave me guidance during my transition as a leader of a big team.The aspects of leading a meeting, presentation skills and body language were outstanding. I am very appreciative of my experience and plan to send my administrative team to the next training.
    Stacey Johnson
    Head Start Director at YWCA of Metropolitan St. Louis
  • Emily Austin
    Ginny was a featured speaker in the Murray Hill Institute's Fashion Intelligence Symposium, at New York's Fashion Institute of Technology. Ginny is a recognized authority within the fashion community and a sought after speaker at industry events. “She was so professional and beautiful, and had such a command and poise at the same time – she was my favorite presenter.”
    Emily Austin
    Marketing and Advertising Pittsburg, Pennsylvania
  • Mary Sherfy
    “I had two key observations during Ginny’s presentation. First, she is a delightful, engaging speaker who visually embodies her message. It is evident by her well-groomed appearance and confident speaking skills that she believes in herself and is committed to helping others achieve the same. She brought instant credibility and connection to her audience with her ability to share difficult moments with grace and courage.”
    Mary Sherfy
    St. Louis American Cancer Society
  • Colleen Beckemeyer
    The one-on-one image coaching sets you at ease to be comfortable in creating the image you know you want, but somehow can’t quite pull together on your own. Ginny Baldridge is gracious and ingenious in building your confidence to new levels of style.
    Colleen Beckemeyer
    Ameriprise Financial Advisor
  • Traci O' Bryan
    I feel like a million-bucks in my new clothes and with an image I wanted to portray. Every woman should empower herself to experience that.
    Traci O' Bryan
    Arcturis, CEO

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